First off you need the music, it may be from a client, it could be from a friend, it may be yours. The music will inspire your music video creation; be it the narrative, visuals, theme, each of the above or something which has nothing to do with the song but still works. Together with music's genre you will know about conventions; some you might ch

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What makes a music video a cut above the rest? Is it? Cameras? Crew? Lenses? Truth is, it's all these things - and more. A music video production is similar to a bit of theatre. When the lights have grown, people will excitedly remember the chemistry of the leads, and never realise that the entire production is a giant, well-oiled machine.On the co

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